Graphene commercialisation spin out from University of Wollongong, Australia. The name and branding was changed from NanoCarbon to Imagine Intelligent Materials and relaunched in 2015. The challenge with graphene is that it is a super material and so product development could go in multiple directions.
Commercialisation of new products and new markets is always tricky so to pivot into new products which can earn revenues now is a huge challenge. The changes business narrative are now reflected by the renewed website.
After some new products were developed the website was re-configured for the third time in Sept / Oct 2016.
- Date October 6, 2016
- Tags Science, Special