by JAK | Mar 28, 2007 | crmthinking, general business
It may sound obvious, but not every CRM project has a plan or strategy in place. Sometimes a business will ask its IT guys to implement a CRM program (they mean an application) when they should really be asking for a CRM programme of work. If you are in the situation...
by JAK | Mar 12, 2007 | crmthinking
Welcome to the second in a series of posts on CRM* (*Customer Relationship Management) made simple. Each post on the topic is in response to questions I have been asked as a specialised CRM consultant over the past few years. The aim is to summarise some of the key...
by JAK | Mar 3, 2007 | crmthinking
This is one of the questions I get asked often by people researching whether to invest in a CRM system for their business. The benefits of each use will differ depending on whether you are a business employee, business owner, customer or partner of that business. I...
by JAK | Jan 29, 2007 | crmthinking, culture, general business, idealog
One of the keys to better communication is to understand the way that groups of people around you and especially our/your customers view the world. When we speaking with our customers we need to align ourselves with their needs, goal and desires to better serve them....
by JAK | Oct 17, 2006 | crmthinking
Customer relationship management (CRM for short) is all about treating different customers differently. To have any chance of being able to understand those differences and then have a system that backs up your house standards and makes it easy for staff to do their...
