NZ Ted Fellow 2009

NZ Ted Fellow 2009

It’s true I’m a TEDhead and if we’ve met it would be unusual if I didn’t mention the TED conference videos at some point. One of the incredible delights of the today is that even though we read less; if we can find time to watch an 18 minute...
Trust and Verify

Trust and Verify

It is a truism that people don’t trust companies – they trust individuals. An example of this comes from a recent Australian survey. “Trust is the way most Australians define a great brand. When asked to rate factors that defined a great brand, nearly all the...