by JAK | Mar 12, 2007 | crmthinking
Welcome to the second in a series of posts on CRM* (*Customer Relationship Management) made simple. Each post on the topic is in response to questions I have been asked as a specialised CRM consultant over the past few years. The aim is to summarise some of the key...
by JAK | Mar 3, 2007 | crmthinking
This is one of the questions I get asked often by people researching whether to invest in a CRM system for their business. The benefits of each use will differ depending on whether you are a business employee, business owner, customer or partner of that business. I...
by JAK | Oct 17, 2006 | crmthinking
Customer relationship management (CRM for short) is all about treating different customers differently. To have any chance of being able to understand those differences and then have a system that backs up your house standards and makes it easy for staff to do their...
by JAK | Oct 12, 2006 | general business
One recent project (mid 2005) was to investigate CRM applications for the Mac environment. At the time I only found about 3 and Daylite from Marketcircle was by far the best. What makes it better is the tight integration between the core system and the mail,...
