by JAK | Apr 14, 2007 | big ideas, crmthinking
The key to really great CRM is in the way that businesses can leverage what is known about a customer’s needs, goals and desires; (knowledge management or KM) by translating tacit (and essentially unstructured) knowledge into customer insights. The difficulty...
by JAK | Mar 3, 2007 | crmthinking
This is one of the questions I get asked often by people researching whether to invest in a CRM system for their business. The benefits of each use will differ depending on whether you are a business employee, business owner, customer or partner of that business. I...
by JAK | Dec 6, 2006 | general business, idealog, industry futures
It is a truism that people don’t trust companies – they trust individuals. An example of this comes from a recent Australian survey. “Trust is the way most Australians define a great brand. When asked to rate factors that defined a great brand, nearly all the...
by JAK | Oct 24, 2006 | general business, industry futures
Today I saw a story about the big bang at the NYSE. Electronic trading likely to wipe NYSE floor of unique character The story relates to the transition to electronic trading by the NYSE some 20 years after the London Exchange and fears that many or most of the...
by JAK | Oct 12, 2006 | general business
One recent project (mid 2005) was to investigate CRM applications for the Mac environment. At the time I only found about 3 and Daylite from Marketcircle was by far the best. What makes it better is the tight integration between the core system and the mail,...
