by JAK | Oct 5, 2012 | culture, industry futures, TEDx
Andrew Stoeckel at TEDxCanberra caught my attention when he noted that: “A 1% increase in the rate of trade to GDP leads to a 2-3% increase in income per person” …. Taking the long view, Andrew examines the three pillars of prosperity –...
by JAK | Apr 14, 2007 | big ideas, crmthinking
The key to really great CRM is in the way that businesses can leverage what is known about a customer’s needs, goals and desires; (knowledge management or KM) by translating tacit (and essentially unstructured) knowledge into customer insights. The difficulty...
by JAK | Mar 12, 2007 | crmthinking
Welcome to the second in a series of posts on CRM* (*Customer Relationship Management) made simple. Each post on the topic is in response to questions I have been asked as a specialised CRM consultant over the past few years. The aim is to summarise some of the key...
