by JAK | Oct 27, 2008 | big ideas, culture
Back in early 2007 a book called 8 Tribes was published. It was described then by the publishers as a “snapshot of contemporary New Zealand (that) explores our unspoken class system and the hidden social boundaries that separate us from each other” In...
by JAK | Jan 29, 2007 | crmthinking, culture, general business, idealog
One of the keys to better communication is to understand the way that groups of people around you and especially our/your customers view the world. When we speaking with our customers we need to align ourselves with their needs, goal and desires to better serve them....
