TEDxAuckland 2013 – Some Stats

Yesterday was the annual TEDxAuckland event which was held at the Aotea Centre (capacity about 2200) for a full house. There were 20 “acts” which included great speakers and musical performances by all.

This is the fourth TEDxAkl event in Auckland with the first events being held in ’09, 10 on the North Shore and then last year and yesterday at the Aotea Centre. Congratulations to everyone who took part whether you just bought a ticket or if you worked on the project or as a sponsor or other partner.

There was a suggestion that #TEDxAkl is now the largest TEDx event in the world now. That is a wonderful idea but really every TEDx event is unique in flavour and local impacts and so any metrics will be somewhat imprecise.

However if you are tracking stats and want some comparisons here are some twitter stats from TEDxSydney (2043 tweets from 964 contributors) – 9,454,965 impacts. These are based on hashtags for both events and there are other social media tools which can be used.

The Sydney event is also in its 4th year and moved from Redfern to the Sydney Opera House this year. Compare with the equivalent stats for Auckland (2050 tweets from 509 contributors) 2,866,692 impacts.

#TEDxSydney 2013


#TEDxAKL Auckland 2013


[Twitter Statistics and Rankings of #TEDxAkl http://twtb.in/GEdYOzyVk6I via @TweetBinder ]

Note: I only looked at twitter stats and not other social media or media generally so these numbers are really just a proxy for the full data set.

Attendance at the Sydney event was quite similar to Auckland yesterday but of course the greater Sydney area now has a population pool of up to 5m people now compared with 1.5m for Auckland so on a per capita basis Auckland does look to be bigger. In Sydney there are also a fair number of other TEDx events and some of those like TEDxParamatta could get quite large also.

But using raw numbers for attendance / city size and twitter impacts does somewhat miss the point.

The real impact is in terms of outputs and not inputs. Measuring those is much harder as is trying to measure the quality of such an event. There will be a feedback survey for all the attendees and that will give another view.

I will write more about the day later this week but for now here are a couple of other ways to think about outputs and the real reach of the event.

One of the speakers – David Trubridge reminded us that throughout history we have alternated between a left brain or right brain view of the world. In simple terms the left brain is thought to be more analytical and objective while the right brain is more intuitive and subjective. It is a useful idea and that talk was one of my personal favourites – but I liked most of them.

Overall all of the talks had a real kiwiana, New Zealand themed state of mind and we can now say that TEDxAkl has really made the TEDx concept fully local and culturally relevant. 2013 is probably the best TEDx event I have ever been to ( attended or watched 10 in ANZ) and that includes several Sydney events.

On a more personal level I am father of a 12 year old daughter who went with me to this TEDx and it is her third one. Like most (all) parents I want the very best for her and in my view the best learning happens when you least expect it.

For example the value of the music and the overall tone of the event was uplifting, inspiring and affirming. I also wanted her to see and hear ex PM Helen Clark talking on “Yes We Can – Woman & Leadership” was riveting and miss 12 is definitely inspired.

I know there were some other parents there and  that kind of inter generational transfer of collective and individual wisdom is priceless so to all the speakers and performers – thank you, thank you and thank you.

There will be video clips of all talks and music which will be uploaded to the TEDxTalks on Youtube channel in the next few weeks.  There will also be other clips released sooner so keep an eye out on the NZ Herald site for those.

Personally I like my talks to be fast, visual and to appeal to both head and heart. Here is a photo below of King Kapisi who performed with Richard Nunns and Teremoana Rapley which provided a bit of an energy boost to the programme early on. But more about the talks and other music later in the week.