by JAK | Apr 16, 2012 | big ideas, online marketing, WordPress
Earlier this morning I was privileged to be on Radio Wammo live talking about this years #wordcampnz in Auckland next Saturday 21st of April. We talked about who should come along, why and what it is all about. The format is q & a with no real script. Glenn...
by JAK | Mar 24, 2012 | culture, music
John Cooper Clarke was like some wordy icarus who flew too close to the sun & got sucked in by a blackhole Never mind the metaphors – on Thursday he was back, better than ever in Auckland town live at the Kings Arms. “People all ask me the same...
by JAK | Mar 20, 2012 | industry futures, TEDx
Hyperbole is exaggeration for effect. It is an overused technique in advertising and now it appears to have become an artform called “Copyright Math” by comic Rob Reid “a remarkable new field of study based on actual numbers from entertainment...
by JAK | Feb 22, 2012 | big ideas, industry futures, online marketing
So what do bananas have to do with branding? We now live in a world where the back story to our brands is as important as the one constructed by the PR people and the marketing team. Branding is a 2 way process and anyone in the branding foodchain can tell their story...
by JAK | Feb 7, 2012 | big ideas, culture, industry futures
As promised I finished reading Jeffrey Sachs – “The Price of Civilization” – Economics and Ethics After the Fall. The book was an easy read but at the end of it left me feeling somewhat underwhelmed. Rebooting the US economic and political...
