I was tagged into a discussion of social media recently and I realised that while there are many self proclaimed experts a lot of population is swimming in social without much insight. For a couple of years I hosted a course on digital marketing at a local educational provider. We… read more →
If you have just seen a message in your web browser that your site (or another) is insecure – relax. It probably just means that you don’t have an SSL certificate. Your site or the site you are visiting hasn’t had a sudden security fail – it is more that… read more →
Every day I wake up and think about where I can add value to the projects I’m working on. In my world unless you have that little extra bit the “pixie dust” as I call it you may as well outsource yourself. Of course not everyone can but it is… read more →
Respect. That is what is missing from the latest president. According to Professor Roger L. Martin from the University of Toronto the marketing strategy that Trump used to win the election was by being politically incorrect at every step in the election cycle. It was a big gamble but it… read more →
There has been a fair amount of speculation that the #Panamapapers leak about tax havens and private trusts may have been at least partially enabled by old versions of WordPress and Drupal which are being used by Mossack Fonseca, the Panamanian law firm. ( Note: I have removed links to… read more →
So this week after 7 years of business, Twitter finally listed on the NYSE in an IPO. Shares were valued at $26 and only 70m were on offer. Predictably the shares went as high as $50.9 inside the first 2 days and have now dropped back to $44.9 which gives… read more →
One of my projects is to reflect the core concepts and learnings of Digital Marketing to some business students. The challenge in an academic forum is to bring real world learning into the classroom. The use of social media to engage in a meaningful way between individuals and businesses is… read more →
On April the 21st we had a WordPress users event in Auckland called a wordcamp and, no – it has nothing to do with scrabble 🙂 It is a celebration of what WordPress users are up to. This year we wanted to make the talks as useful as possible for… read more →
It has been fascinating to watch twitter and other social mediums develop over the past 3 years or so. I work on lots of projects and as one person in the video below says the 11,000 names in his contact database built over many years are a very real measure… read more →
Earlier this morning I was privileged to be on Radio Wammo live talking about this years #wordcampnz in Auckland next Saturday 21st of April. We talked about who should come along, why and what it is all about. The format is q & a with no real script. Glenn Williams… read more →