So what do bananas have to do with branding? We now live in a world where the back story to our brands is as important as the one constructed by the PR people and the marketing team. Branding is a 2 way process and anyone in the branding foodchain can… read more →
Here is a glimpse into the future of online shopping from Korea. What is exciting and significant here is that customers using mobile phones are able to use QR codes to short cut straight to a shopping cart by scanning those codes directly off a poster. We have seen some… read more →
When my daughter was 3 she used to ask what I did for a job. She has a much better idea now but to keep things simple I used to say something like this. “I talk with people, I take lots of notes. Then some web stuff.” Fairly often now… read more →
At WordCampNZ I was planning to talk about what I do most of the time which is online marketing projects integrated with WordPress. On the day I talked more about the logistics around WordCamp rather than the stats & case studies I had planned to do. My business is focussed… read more →
We have been hearing that Facebook is due to hit 500m users this month. As a student of human behaviour this seems to be one time when the passenger get to be the driver in pretty much any way they choose. Unlike in many areas Facebook is ideal for 500… read more →
Here are three great post insights on how twitter is changing the game for all businesses. The three featured writers are Andrew Dubber, Dr Mark Drapeau and Laurel Papworth. Andrew Dubber has just noted that this is one of the top posts on his site this year. Read Andrews full post… read more →
I was on Twitter a couple of years ago and terminated my account after a few days as there was no one the network. I should have kept my account but who could have foreseen what has happened. Twitter has had a huge rise in popularity in the past 6… read more →
Back in the late ’90’s the ClueTrain Manifesto* was perhaps the first widely read document on the future of marketing as a (two way) conversation. *The manifesto is still a good read today – look at the 95 theses first or over here for more background. The discovery and invention… read more →
Marshall McLuhan once said that “The old medium is always the content of the new medium.” He was talking about the way that movies were being morphed into TV but that idea is more than relevant now with all kinds of media being filtered through millions of eyeballs online. It… read more →
Had a great conversation the other week about the growth fixation of business. The idea is that with most businesses we focus on growth all the time – however we can get to it. As mentioned previously growing business with existing customers seems an obvious but overlooked area for most.… read more →