by JAK | Mar 28, 2007 | crmthinking, general business
It may sound obvious, but not every CRM project has a plan or strategy in place. Sometimes a business will ask its IT guys to implement a CRM program (they mean an application) when they should really be asking for a CRM programme of work. If you are in the situation...
by JAK | Mar 14, 2007 | big ideas, general business, industry futures
On hearing the news that MTV are handing over control to viewers Ben McConnell remarked that – Control is really out of control. “MTV says it will create thousands of new niche-oriented sites based on its programming and invite viewers to participate with...
by JAK | Feb 16, 2007 | general business
Highrise Contact Manager will be one to watch out for because its a 37signals product. 37signals are proud of the fact that their products “do less than that of the competition”. They are most famous for Basecamp (Project management and collaboration) and...
by JAK | Jan 29, 2007 | crmthinking, culture, general business, idealog
One of the keys to better communication is to understand the way that groups of people around you and especially our/your customers view the world. When we speaking with our customers we need to align ourselves with their needs, goal and desires to better serve them....
by JAK | Dec 6, 2006 | general business, idealog, industry futures
It is a truism that people don’t trust companies – they trust individuals. An example of this comes from a recent Australian survey. “Trust is the way most Australians define a great brand. When asked to rate factors that defined a great brand, nearly all the...
by JAK | Nov 19, 2006 | general business
Rod Drury (in his excellent blog) has raised again the tremendous waste of resources around the RFP processes for bidding on government contracts. He offers some actual suggestions that I’d like to see debated more widely. As procurement policy is so important...
