by JAK | May 10, 2012 | big ideas, culture, industry futures
The parliamentary elections in NZ last year will be remembered for having the lowest voter turnout since 1887 At the time a lot of commentators opined that this was the result of Labour Party voters staying away in droves because they knew they couldn’t beat...
by JAK | May 9, 2012 | big ideas, culture, industry futures
What if David Attenborough could sing? How about Stephen Hawking? Brian Cox? Well thanks to John Boswell at Symphony of Science they can and the results are surprising, delightful, educational and musically inventive. When my daughter was younger we watched hours of...
by JAK | May 3, 2012 | big ideas, culture, general business, industry futures
Last year a couple of big finance stories caught my attention. I had just seen the movie Inside Job . What was very interesting to me was the idea that economists and other academics in the finance world had been utterly compromised by the global financial meltdown....
by JAK | Apr 28, 2012 | big ideas, industry futures
As many of you know I have been working on re-development of a significant NZ government related website which focuses on the roll-out of ultra fast broadband over the next few years. That site Crown Fibre Holdings finally went live a few weeks ago. I’m very...
by JAK | Mar 20, 2012 | industry futures, TEDx
Hyperbole is exaggeration for effect. It is an overused technique in advertising and now it appears to have become an artform called “Copyright Math” by comic Rob Reid “a remarkable new field of study based on actual numbers from entertainment...
by JAK | Feb 22, 2012 | big ideas, industry futures, online marketing
So what do bananas have to do with branding? We now live in a world where the back story to our brands is as important as the one constructed by the PR people and the marketing team. Branding is a 2 way process and anyone in the branding foodchain can tell their story...
