Milk, Melbourne and Milford Sound

Milk, Melbourne and Milford Sound

This is my first post here for a few weeks. Its been all systems go with projects in all directions. A few weeks back I was at MarketingNow in Melbourne – my very favourite city and some of the best presentations I have heard in a long time.   Stephen Johnson...
Twitter for Business?

Twitter for Business?

I was on Twitter a couple of years ago and terminated my account after a few days as there was no one the network. I should have kept my account but who could have foreseen what has happened. Twitter has had a huge rise in popularity in the past 6 months as...
Creative generalists rock the tesseract!

Creative generalists rock the tesseract!

Lately I’ve been to some funerals and also lots of births in the form of kids birthday parties. At both ends of the curve there are a number of recurring questions but today really looking at just two. One of the best questions ever is “What are you going...
Moores Law Echo

Moores Law Echo

About 8 or 9 years ago there was a real glut of conferences on the impact of the internet and most presenters felt obliged to talk about Moores law which applied then mostly to hardware. In fact we are surrounded by lots of “business cycles” and ripple...
Moores Law Echo

Trust and Verify

It is a truism that people don’t trust companies – they trust individuals. An example of this comes from a recent Australian survey. “Trust is the way most Australians define a great brand. When asked to rate factors that defined a great brand, nearly all the...