Why understanding the Why is Vital

Anyone who has worked in marketing or sales roles especially knows that it is much easier to support a product or service that you believe in when the idea behind it is compelling and believable. Understanding why companies do what they do turns out to be a big part...
What’s so funny about Mental Health and Understanding?

What’s so funny about Mental Health and Understanding?

This week in New Zealand and 149 other countries around the world it is Mental Health Awareness Week. The  theme this year is : Depression: A Global Crisis  For very many reasons it is tricky to talk about mental health because many people don’t know what is...
Using Big Data to ask better Questions

Using Big Data to ask better Questions

Finding great answers always starts with great questions – however in today’s world we are often overwhelmed by enormous amounts of data. If only we knew the “right questions” we would be so much closer to a better understanding of the world...
Summit Fever

Summit Fever

A few weeks ago the World Economic Forum took place in Davos. NZ has a Jobs Summit this Friday 27th Feb Stewart Wallis from Nef (the new economics foundation) was there (Davos) and made these observations. “People are clearly prepared to listen to ideas that...