by JAK | Apr 16, 2012 | big ideas, online marketing, WordPress
Earlier this morning I was privileged to be on Radio Wammo live talking about this years #wordcampnz in Auckland next Saturday 21st of April. We talked about who should come along, why and what it is all about. The format is q & a with no real script. Glenn...
by JAK | Mar 24, 2012 | culture, music
John Cooper Clarke was like some wordy icarus who flew too close to the sun & got sucked in by a blackhole Never mind the metaphors – on Thursday he was back, better than ever in Auckland town live at the Kings Arms. “People all ask me the same...
by JAK | Mar 20, 2012 | industry futures, TEDx
Hyperbole is exaggeration for effect. It is an overused technique in advertising and now it appears to have become an artform called “Copyright Math” by comic Rob Reid “a remarkable new field of study based on actual numbers from entertainment...
by JAK | Feb 22, 2012 | big ideas, industry futures, online marketing
So what do bananas have to do with branding? We now live in a world where the back story to our brands is as important as the one constructed by the PR people and the marketing team. Branding is a 2 way process and anyone in the branding foodchain can tell their story...
by JAK | Feb 7, 2012 | big ideas, culture, industry futures
As promised I finished reading Jeffrey Sachs – “The Price of Civilization” – Economics and Ethics After the Fall. The book was an easy read but at the end of it left me feeling somewhat underwhelmed. Rebooting the US economic and political...
by JAK | Jan 19, 2012 | big ideas, industry futures, TED
As many readers know there has been a internet blackout on a number of very large websites like wikipedia and WordPress.com and .org on 18th of Jan. As Clay Shirky sees it – SOPA & PIPA are designed to “raise the cost of copyright compliance” for...
by JAK | Jan 16, 2012 | culture, industry futures, music
One of the most fascinating chapters in Daniel Levitin’s book “This is Your Brain on Music” is about how musical tastes are often set early in life and become quite hard to change later on. It has been a while since I read the book but Levitin goes...
by JAK | Dec 29, 2011 | big ideas, culture, general business, industry futures
As in many countries, New Zealand has had several prime city locations occupied in recent weeks as part of the Occupy Wall St OWS movement. OWS is an ongoing movement which aims to reset the economic agendas and local debates about equality of citizens and to try and...
by JAK | Dec 17, 2011 | big ideas, culture
Since the global financial crisis (GFC) started in 2008 (or was it ’07) it has become more obvious that business as usual is one of the first casualties. Some of us have been working on more sustainable business ideas as it has been clear for a long time that...
by JAK | Nov 21, 2011 | culture, TEDx
Here is what all the 10 year olds will be doing next. Thomas makes some other good points during his presentation – like most of the kids know way more about the technology than their teachers which is a real challenge for educators. ‘Thomas Suarez is a...
