by JAK | Jan 16, 2009 | big ideas, industry futures
Just before Christmas I watched a video which featured Lee Clow¹, and Alex Bogusky², talking about the development of brand entertainment and other interactive changes impacting the advertising businesss. It was a panel presentation as part of the Google Zeitgeist...
by JAK | Dec 23, 2008 | big ideas, industry futures, online marketing
Back in the late ’90’s the ClueTrain Manifesto* was perhaps the first widely read document on the future of marketing as a (two way) conversation. *The manifesto is still a good read today – look at the 95 theses first or over here for more...
by JAK | Dec 1, 2008 | big ideas, culture, WordPress
This past weekend I was very pleased to be at the first second* Wordcamp in Australia. There were about 60 people present over a 2 day period to share WordPress related ideas and project experiences in the local area. Among other delights, I was very pleased to hear...
by JAK | Nov 20, 2008 | big ideas, general business
One of my late grandmothers lived through the 1929 Depression in New Zealand and that stayed with her all her life. She lived for 90+ years but the memories of those times were never far away and it always seemed like a pivotal moment which shaped a generation...
by JAK | Oct 27, 2008 | big ideas, culture
Back in early 2007 a book called 8 Tribes was published. It was described then by the publishers as a “snapshot of contemporary New Zealand (that) explores our unspoken class system and the hidden social boundaries that separate us from each other” In...
by JAK | Oct 21, 2008 | big ideas, culture
Over the weekend there were a growing number of policy debates around the impacts and implications of proposed changes to government investment strategy. At Public Address Russell Brown writes “Labour’s guarantee scheme was excoriated along with...
