Solutions for NZ

Solutions for NZ

Following on from the NZ Institute / NZX draft document from Economy on the edge: Swan dive or belly flop? Or as another Jason commented – How can we take this to the next level? A draft strategy for coming out of the crisis stronger -Download Full Document here...
Solutions for NZ

New Business Part 2

On Thursday / Friday I wrote a long piece trying to make more sense of the credit crisis. Well that post snowballed and I kept making updates. This means some of the regular visitors may have missed parts. For that reason I have cut the post into 2 sections –...
Solutions for NZ

New Business Paradigm Needed

Like many I have been watching the new reports of financial meltdown in global markets – lead in a spectacular way by the US. Although  we shouldn’t feel immune – “At current levels, the ratio of household debt to income (excluding student...
Solutions for NZ

Creating a Sustainable Future

By the time this comes out I should be in the wilds of Central Otago or Dunedin. One of the joys of being online is that you can remote link from almost anywhere. (The local internet guy has gone whitebait fishing! so access is somewhat limited though.) It is school...
Future Marketing Economics

Future Marketing Economics

Had a great conversation the other week about the growth fixation of business. The idea is that with most businesses we focus on growth all the time – however we can get to it.  As mentioned previously growing business with existing customers seems an obvious...
Future Marketing Economics

Customer Circus or Customer Capital

When people ask “What business are you in?” I would say I’m in the business of leveraging customer capital. The concept of customer capital includes goodwill and increasingly in these days of social media the ability to communicate widely about...