by JAK | Feb 25, 2009 | big ideas, industry futures
A few weeks ago the World Economic Forum took place in Davos. NZ has a Jobs Summit this Friday 27th Feb Stewart Wallis from Nef (the new economics foundation) was there (Davos) and made these observations. “People are clearly prepared to listen to ideas that...
by JAK | Jan 16, 2009 | big ideas, industry futures
Just before Christmas I watched a video which featured Lee Clow¹, and Alex Bogusky², talking about the development of brand entertainment and other interactive changes impacting the advertising businesss. It was a panel presentation as part of the Google Zeitgeist...
by JAK | Dec 23, 2008 | big ideas, industry futures, online marketing
Back in the late ’90’s the ClueTrain Manifesto* was perhaps the first widely read document on the future of marketing as a (two way) conversation. *The manifesto is still a good read today – look at the 95 theses first or over here for more...
by JAK | Nov 26, 2008 | industry futures, online marketing, TED
Marshall McLuhan once said that “The old medium is always the content of the new medium.” He was talking about the way that movies were being morphed into TV but that idea is more than relevant now with all kinds of media being filtered through millions of...
by JAK | Oct 16, 2008 | industry futures
Following on from yesterday it seems that some of the ideas in the draft strategy for coming out of the crisis stronger -Download Full Document here have got a bit more traction with National. *Later in the day – John Key announced that he would be looking for...
by JAK | Oct 12, 2008 | big ideas, industry futures
On Thursday / Friday I wrote a long piece trying to make more sense of the credit crisis. Well that post snowballed and I kept making updates. This means some of the regular visitors may have missed parts. For that reason I have cut the post into 2 sections –...
