by JAK | Oct 30, 2012 | big ideas, culture, online marketing, TEDx
One of my projects is to reflect the core concepts and learnings of Digital Marketing to some business students. The challenge in an academic forum is to bring real world learning into the classroom. The use of social media to engage in a meaningful way between...
by JAK | Jun 26, 2012 | online marketing, WordPress
On April the 21st we had a WordPress users event in Auckland called a wordcamp and, no – it has nothing to do with scrabble 🙂 It is a celebration of what WordPress users are up to. This year we wanted to make the talks as useful as possible for attendees and...
by JAK | Jun 20, 2012 | culture, industry futures, online marketing
It has been fascinating to watch twitter and other social mediums develop over the past 3 years or so. I work on lots of projects and as one person in the video below says the 11,000 names in his contact database built over many years are a very real measure of...
by JAK | Apr 16, 2012 | big ideas, online marketing, WordPress
Earlier this morning I was privileged to be on Radio Wammo live talking about this years #wordcampnz in Auckland next Saturday 21st of April. We talked about who should come along, why and what it is all about. The format is q & a with no real script. Glenn...
by JAK | Feb 22, 2012 | big ideas, industry futures, online marketing
So what do bananas have to do with branding? We now live in a world where the back story to our brands is as important as the one constructed by the PR people and the marketing team. Branding is a 2 way process and anyone in the branding foodchain can tell their story...
by JAK | Sep 1, 2011 | big ideas, industry futures, online marketing
Here is a glimpse into the future of online shopping from Korea. What is exciting and significant here is that customers using mobile phones are able to use QR codes to short cut straight to a shopping cart by scanning those codes directly off a poster. We have seen...
