by JAK | Aug 16, 2010 | big ideas, industry futures, online marketing
When my daughter was 3 she used to ask what I did for a job. She has a much better idea now but to keep things simple I used to say something like this. “I talk with people, I take lots of notes. Then some web stuff.” Fairly often now some of this takes...
by JAK | Aug 13, 2010 | online marketing, WordPress
At WordCampNZ I was planning to talk about what I do most of the time which is online marketing projects integrated with WordPress. On the day I talked more about the logistics around WordCamp rather than the stats & case studies I had planned to do. My business...
by JAK | Jul 15, 2010 | industry futures, online marketing
We have been hearing that Facebook is due to hit 500m users this month. As a student of human behaviour this seems to be one time when the passenger get to be the driver in pretty much any way they choose. Unlike in many areas Facebook is ideal for 500 m niches of 1...
by JAK | Jun 10, 2009 | big ideas, culture, online marketing
Here are three great post insights on how twitter is changing the game for all businesses. The three featured writers are Andrew Dubber, Dr Mark Drapeau and Laurel Papworth. Andrew Dubber has just noted that this is one of the top posts on his site this year. Read...
by JAK | May 28, 2009 | industry futures, online marketing
I was on Twitter a couple of years ago and terminated my account after a few days as there was no one the network. I should have kept my account but who could have foreseen what has happened. Twitter has had a huge rise in popularity in the past 6 months as...
by JAK | Dec 23, 2008 | big ideas, industry futures, online marketing
Back in the late ’90’s the ClueTrain Manifesto* was perhaps the first widely read document on the future of marketing as a (two way) conversation. *The manifesto is still a good read today – look at the 95 theses first or over here for more...
