Digital Consequences

Digital Consequences

Marshall McLuhan once said that “The old medium is always the content of the new medium.” He was talking about the way that movies were being morphed into TV but that idea is more than relevant now with all kinds of media being filtered through millions of...
Future Marketing Economics

Future Marketing Economics

Had a great conversation the other week about the growth fixation of business. The idea is that with most businesses we focus on growth all the time – however we can get to it.  As mentioned previously growing business with existing customers seems an obvious...
Freelance08 Conference

Freelance08 Conference

Here is a great little conference (Freelance08) on next Wednesday, May 7 and Thursday, May 8 at the Hyatt Regency hotel in Auckland. It offers huge value for members of the freelance nation. Also a chance to hear from Nicky Hager, Brenda Ward, Virginia Larson and John...
Freelance08 Conference

Effective websites and Marketing 101

The early internet was an exciting era and we’ve all come a long way since then; but then again looking at many of the websites I see on a daily basis I’m not so sure. This post is my way of opening up the conversation to see if we can do much better in...