by JAK | Mar 31, 2014 | big ideas, crmthinking, industry futures, video
In 2011 and 2012 I taught a class on digital marketing at a local business school. Part of the fun was to explore the ways that changes in the make up of the various online marketing systems were offering up new alternative ways to reach customers by using social...
by JAK | Jul 11, 2012 | culture, industry futures
This week I am at a 3 day internet conference. Unlike many events that I attend this one appears to be quite generalist although there are specific streams. First session that I attended was “Ms. Harbour will address the FTC’s enforcement trifecta – the Twitter,...
by JAK | Jun 24, 2012 | big ideas, general business, industry futures
For any social network being able to generate a virtual currency is part of the territory. That gets way more interesting when game or social network users can convert any credits they have earned into a virtual or real currency. That is the real tipping point for the...
by JAK | Aug 13, 2010 | online marketing, WordPress
At WordCampNZ I was planning to talk about what I do most of the time which is online marketing projects integrated with WordPress. On the day I talked more about the logistics around WordCamp rather than the stats & case studies I had planned to do. My business...
by JAK | Jul 15, 2010 | industry futures, online marketing
We have been hearing that Facebook is due to hit 500m users this month. As a student of human behaviour this seems to be one time when the passenger get to be the driver in pretty much any way they choose. Unlike in many areas Facebook is ideal for 500 m niches of 1...
