Back in the 90’s many of us in the tech community talked about the convergence of technology making for changes in the value chains of many businesses. Some of that was obvious as telcos and media companies started to feel the business impacts of change. Back then many of us… read more →
Anyone who has worked in marketing or sales roles especially knows that it is much easier to support a product or service that you believe in when the idea behind it is compelling and believable. Understanding why companies do what they do turns out to be a big part of… read more →
One of the best jobs I ever had was Research & Analysis Director for a merchant banking company back in the early ’90s. Until then it hadn’t really occurred to me that I could get paid for thinking as work. My current business tagline is “thinking & planning for marketing… read more →
For the past 3.5 years I have been using WordPress to power this blog and also as a content management framework for a whole series of other websites that I develop and/or manage in some way. Ironically I haven’t posted specifically on the WordPress publishing platform until now. One of… read more →
A few weeks back I noticed a review on Techcrunch about OpenTable. That company IPO’d last week raising $70m to fund their growth. “On OpenTable you can search for immediate openings in a given neighborhood. Most online reservations sites have an hour cut off because the systems have to sync… read more →
Back in the late ’90’s the ClueTrain Manifesto* was perhaps the first widely read document on the future of marketing as a (two way) conversation. *The manifesto is still a good read today – look at the 95 theses first or over here for more background. The discovery and invention… read more →
Marshall McLuhan once said that “The old medium is always the content of the new medium.” He was talking about the way that movies were being morphed into TV but that idea is more than relevant now with all kinds of media being filtered through millions of eyeballs online. It… read more →
There is a great deal of hype around software as a service (or SAAS) at present. If you need help with sorting the hype from the useful content and want to know how we might be able to help keep reading. If you have already got it all sussed click… read more →
The most successful businesses that I know follow a clearly structured sales methodology and a detailed plan to get there. It shouldn’t be too surprising that in order to get to a big sales goal there are a whole series of much smaller structured activities that need to be followed through. Here are… read more →
Many organisations still see CRM systems as some kind of magic bullet. Some vendors even oversell the features of their software when everyone knows that the benefits to customers, staff and owners will only come from successful business development strategies and management to match. It is true that implementing a CRM system… read more →