Why Media Strategy Matters

Back in the 90’s many of us in the tech community talked about the convergence of technology making for changes in the value chains of many businesses. Some of that was obvious as telcos and media companies started to feel the business impacts of change. Back...

Why understanding the Why is Vital

Anyone who has worked in marketing or sales roles especially knows that it is much easier to support a product or service that you believe in when the idea behind it is compelling and believable. Understanding why companies do what they do turns out to be a big part...
Thinking is What I Do

Thinking is What I Do

One of the best jobs I ever had was Research & Analysis Director for a merchant banking company back in the early ’90s. Until then it hadn’t really occurred to me that I could get paid for thinking as work. My current business tagline is...
Thinking is What I Do

WordPress as a Platform

For the past 3.5 years I have been using WordPress to power this blog and also as a content management framework for a whole series of other websites that I develop and/or manage in some way. Ironically I haven’t posted specifically on the WordPress publishing...