by JAK | Dec 23, 2008 | big ideas, industry futures, online marketing
Back in the late ’90’s the ClueTrain Manifesto* was perhaps the first widely read document on the future of marketing as a (two way) conversation. *The manifesto is still a good read today – look at the 95 theses first or over here for more...
by JAK | Nov 26, 2008 | industry futures, online marketing, TED
Marshall McLuhan once said that “The old medium is always the content of the new medium.” He was talking about the way that movies were being morphed into TV but that idea is more than relevant now with all kinds of media being filtered through millions of...
by JAK | Apr 25, 2008 | general business
There is a great deal of hype around software as a service (or SAAS) at present. If you need help with sorting the hype from the useful content and want to know how we might be able to help keep reading. If you have already got it all sussed click here to reward...
by JAK | Jul 24, 2007 | crmthinking, general business
The most successful businesses that I know follow a clearly structured sales methodology and a detailed plan to get there. It shouldn’t be too surprising that in order to get to a big sales goal there are a whole series of much smaller structured activities...
by JAK | Jun 21, 2007 | crmthinking
Many organisations still see CRM systems as some kind of magic bullet. Some vendors even oversell the features of their software when everyone knows that the benefits to customers, staff and owners will only come from successful business development strategies and...
