A Poem for Easter

Some of the very best writing is to be found in poetry. It being Easter – here is an Easter poem by Keith Newman*. Reproduced by kind permission of the author. FULL HOUSE When Abraham was asked If he would sacrifice his son It wasn’t out on highway 61: On a...

What to Look for in CRM Strategy

It may sound obvious, but not every CRM project has a plan or strategy in place. Sometimes a business will ask its IT guys to implement a CRM program (they mean an application) when they should really be asking for a CRM programme of work. If you are in the situation...

CRM as a Process Platform

Welcome to the second in a series of posts on CRM* (*Customer Relationship Management) made simple.  Each post on the topic is in response to questions I have been asked as a specialised CRM consultant over the past few years. The aim is to summarise some of the key...
What Is CRM Used For?

What Is CRM Used For?

This is one of the questions I get asked often by people researching whether to invest in a CRM system for their business.  The benefits of each use will differ depending on whether you are a business employee, business owner, customer or partner of that business. I...

Amanda’s Language- Inside Story

Every so often among the 400+ feeds that I follow, I come across something that stops me in my tracks. “In My Language” by Amanda is directed by a non-speaking autistic person who is able to communicate directly in our language via the web by using a voice...

New Contact Manager from 37signals

Highrise Contact Manager will be one to watch out for because its a 37signals product. 37signals are proud of the fact that their products “do less than that of the competition”. They are most famous for Basecamp (Project management and collaboration) and...
They Work for You

They Work for You

They Work for You is the title of an online project that: “aims to make it easy for people to keep tabs on the activity of Aotearoa New Zealand’s Parliament. You can browse parliamentary debates going back to November 2005, grouped by their relationship to...
Tribal Demographics

Tribal Demographics

One of the keys to better communication is to understand the way that groups of people around you and especially our/your customers view the world. When we speaking with our customers we need to align ourselves with their needs, goal and desires to better serve them....